Summary: In the not-too-distant past, a financial advisor's brand identity was expressed in features such as a strong logo and brochure. In this competitive marketplace, a strong identity must also include a robust and engaging digital presence.
 Establishing an updated brand, from design to technology, is an investment, but it is one that advisors simply can’t shortchange. Consider hiring an outside company to create an engaging identity for the firm, with a coherent design that includes the logo, color palette, website and messaging.”Matt Matrisian, Genworth |
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